Don't Buy it Just Because it's Pink

It's October and that means it's Breast Cancer Awareness month. Everyone breaks out clothing and accesories in pink and we try to buy products that promise to help raise awareness of Breast Cancer.
This leads me to my argument. Aren't we already aware? Isn't there a crazy level of awareness in this country? We women need to get out there and get mammograms. Do the self examination and encourage each other to care about our health. This is action. But there are more ways to be Action oriented.
I want to draw your attention to an amazing website, Breast Cancer Action. The women behind this are tired of funding going to create more awareness. How about research? How about a cure? Let's raise money for that.
One of the best campaigns that Breast Cancer Action ran was against Yoplait yogurt. We have all seen the little pink lids that yoplait encourages us to end back and they will make a donation. Well up until February of this year, yoplait was putting rBGH in their yogurt. rBGH has been linked to CAUSING breast cancer. Thanks yoplait. Luckily, through Breast Cancer Action, and a whole lot of phone calls to General Mills, rBGH has been taken out of the yogurt. This year, the campaign is against Eli Lilly which is the only manufacturer of rBGH. They also make a variety of drugs needed to treat breast cancer.
These are a few examples of how we as consumers need to be aware and not just buy something because it is pink and promises to donate money. How much money? Donate to whom? Is it better if I just donate that money directly? Is this product actualy harming me more than it's helping?
Product manufacturers are smart. They want us to feel good with our purchases. But we need to make sure that our good feelings are warranted. We need to get smart about our purchases. I encourage everyone to read the Think Before You Pink website for some tips about purchasing pink products.
Let's get aware and let's take some action!